Tag - Customer Experience

Why ‘The Customer Is Always Right’ Mentality Is Wrong

Customers Are Always Right—Or Are They?

The business world had first heard the maxim, “The customer is always right,” when Harry Gordon Selfridge, the founder of the Selfridge department store in London, used it to reassure customers that they can always expect good service from his company. More than a century later, it’s still being applied by many business giants, often to the exasperation of employees. Decade after decade, this mentality has been drilled into the heads of entrepreneurs. Workers are told to look beyond the [...]