Tag - Business

Why ‘The Customer Is Always Right’ Mentality Is Wrong

Customers Are Always Right—Or Are They?

The business world had first heard the maxim, “The customer is always right,” when Harry Gordon Selfridge, the founder of the Selfridge department store in London, used it to reassure customers that they can always expect good service from his company. More than a century later, it’s still being applied by many business giants, often to the exasperation of employees. Decade after decade, this mentality has been drilled into the heads of entrepreneurs. Workers are told to look beyond the [...]

How to Launch Your Product in a Business Presentation

Successfully Introducing Your Product in a Business Presentation

When you launch a product for the first time, you’re automatically handed the responsibility of ensuring its success. The audience will look up to you for answers because you’re the expert in that particular setup. You’re expected to know more about your product than anyone else. Rightfully, you are also entitled to feel excited or overwhelmed. After all, you’re handling a do-or-die moment for your brand. The key to conquering this situation, of course, is to win your audience’s [...]

Getting More Potential Customers Because of PowerPoint

5 Ways PowerPoint Presentations Can Improve Business Leads

When someone says the word “marketing,” the initial thoughts that come to people’s minds are sales talking, customer service, advertising, and/or social media and blog posts, or any combination thereof. It may not be wrong, but surely the concept has deeper roots than just getting a “come on” for people to trade their hard-earned cash for a product or a service. For the better business-minded people out there, the focus of the game has shifted to customer experience, the concept [...]

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