Articles

The 10-20-30 Rule of Presentation Twelve Years Later

Guy Kawasaki’s 10-20-30 Rule of Presentation: Is It Still Relevant?

PowerPoint is a superb presentation tool, which, when used properly, can be an effective visual aid for professional speakers. However, at the hands of inexperienced presenters who have no eye for design, it can pave the way for jarring and unattractive slides. Sad to say, the world of business is teeming with mediocre pitch decks that just don’t do justice to the ability of PowerPoint as a great design tool. Luckily, there are people like Canva Chief Evangelist Guy [...]

Why ‘The Customer Is Always Right’ Mentality Is Wrong

Customers Are Always Right—Or Are They?

The business world had first heard the maxim, “The customer is always right,” when Harry Gordon Selfridge, the founder of the Selfridge department store in London, used it to reassure customers that they can always expect good service from his company. More than a century later, it’s still being applied by many business giants, often to the exasperation of employees. Decade after decade, this mentality has been drilled into the heads of entrepreneurs. Workers are told to look beyond the [...]

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